I imagine that the fire of Hell is a deep dark and toasty thing, shot through with the most appealing fragrance like the best parts of fire with the fire part taken out. Enticing just to snare you and ultimately fatal. Brown sugar, cane sugar, and caramel are put together with pepper and a scent of an electrical fire. This cozies down to a very comforting blend which is the essence of foodiness but in a totally non foody and almost liquor like way. Very unusual and very nice. Kind of surprising at first but quickly becomes a favorite.